Director of Marketing Strategy

Job Summary

Leading the go-to-market strategy for capital solutions, the full-time Director of Marketing Strategy will define positioning and messaging, serve as an authority on capital providers, and equip commercial teams to effectively engage sophisticated investors in a remote work environment.

Key responsibilities

• Own go-to-market strategy for capital solutions, including audience segmentation and launch narratives
• Define differentiated positioning and value propositions for the capital provider audience
• Turn market and customer insights into strategic recommendations for engaging capital providers

Required qualifications

• 8+ years in B2B marketing or marketing strategy, with experience in a startup or high-growth environment
• Professional experience in financial services and direct exposure to institutional investors
• Proven track record of setting strategy and influencing senior stakeholders
• Experience supporting multi-product organizations with diverse buyer personas
• Strong analytical skills with the ability to translate complex concepts into clear positioning