Director of Mass Market Engagement

Job Summary

A company is looking for a Director, Mass Market Acquisition and Engagement.

Key Responsibilities

• Develop and execute a comprehensive mass-market acquisition and engagement strategy
• Lead multi-channel acquisition strategies to build and diversify the supporter base
• Design and implement strategies to deepen supporter loyalty and retention

Required Qualifications

• 10+ years of experience in digital marketing, acquisition, or revenue growth roles
• Proven track record of managing full-funnel marketing strategies
• Experience with paid media, conversion optimization, and audience segmentation
• Strong project management skills and ability to manage multiple priorities
• Familiarity with CRM and marketing automation tools