Director of Media Analytics

Job Summary

A company is looking for a Director, Media Analytics to lead data-driven solutions for clients and optimize media performance.

Key Responsibilities

• Develop measurement frameworks and optimize media performance through analytics
• Create automated reporting processes and visual dashboards for informed decision-making
• Mentor junior team members and provide thought leadership on data utilization best practices

Required Qualifications

• 8+ years of relevant Media or Analytics experience
• Bachelor's Degree in Statistics, Economics, or a related quantitative field
• Understanding of digital planning and buying with a focus on media metrics
• Experience aggregating data from multiple sources and familiarity with digital media platforms
• Knowledge of Google Analytics, PowerBI, Tableau, or similar dashboard products