Director of Media Planning

Job Summary

A company is looking for a Director, Media Planning.

Key Responsibilities

• Own media strategy across launch readiness and lifecycle management, translating brand goals into actionable plans
• Serve as a trusted advisor and present media strategy with confidence and clarity
• Oversee external media partners and manage large media budgets for optimal investment

Required Qualifications

• 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
• Strong media agency background with proven client-facing leadership
• Fluency in MLR/FDA requirements and pharma media realities
• Bachelor's degree required, MBA a plus
• Expertise across digital channels, data partners, and media research tools