Director of Media Planning

Job Summary

Leading media strategy development and audience planning, the full-time remote Director of Media Planning will manage a team of media planners to create integrated media plans, optimize campaign outcomes, and drive revenue-maximizing strategies for Macy's Media Network.

Key responsibilities

• Lead and develop a team to create integrated media plans that align with advertiser KPIs and campaign objectives
• Establish effective planning processes to ensure all deadlines and client commitments are met
• Advance audience segmentation strategies to improve targeting capabilities and campaign effectiveness

Required qualifications

• Bachelor's degree or equivalent work experience in a related field
• 8-10 years of Media Planning experience within a digital media environment; 2-3 years in Yield Management
• Strong quantitative and analytical skills with the ability to interpret complex data
• Proven success in leading and developing high-performing teams
• Advanced proficiency in Excel and PowerPoint, along with experience using various advertising platforms