Director of Media Strategy

Job Summary

A company is looking for a Director of Media Strategy to lead audience-first, full funnel media strategies across enterprise and franchise brands.

Key Responsibilities

• Develop audience frameworks and consumer journey strategies to support growth models
• Own omnichannel media strategy across various channels, ensuring alignment with client objectives
• Design scalable media strategies for franchise and multi-unit business models while maintaining local relevance

Required Qualifications

• Eight or more years of experience in paid media, audience strategy, or integrated marketing
• Deep understanding of cross-channel media planning across various platforms
• Strong measurement and analytics literacy, including GA4 interpretation and KPI definition
• Experience developing audience strategies and full funnel journey mapping
• Ability to architect comprehensive media plans with defined budget allocation and channel mix