Director of Media Strategy

Job Summary

Leading the development of integrated paid media strategies, the full-time Director of Media Strategy will work remotely to deliver market insights and oversee campaign management for key clients in sectors such as Association, Higher Education, Healthcare, and Federal Government.

Key responsibilities

• Develop and manage full funnel media strategies as the primary point of contact for key accounts
• Collaborate with clients to understand their business objectives and create data-driven media strategies
• Oversee the planning, execution, optimization, and reporting of paid campaigns across digital and traditional media

Required qualifications

• 7+ years of media strategy experience, preferably in an agency setting
• Proven experience in customer journey mapping and managing budgets from $1M - $10M
• Strong understanding of audience research methods, media technologies, and analytics
• Demonstrated ability to present strategies and performance reports to clients
• Experience in multi-tasking and managing deadlines effectively