Director of Media with Insurance Compliance

Job Summary

A company is looking for a Director of Media to lead paid media strategy and execution for its insurance lead generation business.

Key Responsibilities:

• Own end-to-end paid media strategy across all digital channels for the P&C insurance vertical
• Drive continuous improvement of lead quality metrics and optimize campaigns based on customer value
• Ensure compliance with advertising regulations and manage relationships with media platforms and partners

Required Qualifications:

• 7+ years in performance marketing or digital acquisition roles
• 3+ years in a media leadership position managing significant media budgets ($5M+ annually)
• Proven track record in scaling customer acquisition in regulated industries, preferably insurance
• Deep hands-on experience across paid search and at least two additional paid channels
• Experience managing full-funnel optimization from CPL through bind rate or equivalent revenue metrics