Director of Member Acquisition

Job Summary

A company is looking for a Director, Member Acquisition.

Key Responsibilities

• Develop and execute strategies to meet and exceed member acquisition goals
• Manage all acquisition channels, including paid search, paid social, SEO, and digital OOH
• Analyze campaign performance and optimize acquisition strategies to improve conversion rates

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of experience in digital marketing focused on customer acquisition
• Proven track record managing significant acquisition budgets
• Deep expertise in digital channels, including paid media and SEO
• Strong analytical skills with experience in performance analytics tools