Director of Member Activation

Job Summary

A company is looking for a Director, Member Awareness & Activation.

Key Responsibilities

• Own and execute the full member acquisition funnel, from awareness through activation and enrollment
• Develop and deploy multi-channel campaigns to drive market awareness and member conversion
• Lead high-impact experiments and collaborate with client-facing teams to expand reach and engagement

Required Qualifications, Training, and Education

• 8+ years of experience in growth marketing, lifecycle/CRM marketing, or multi-channel acquisition programs
• Strong experimentation mindset with proven ability to design, run, and analyze tests
• Demonstrated success in top-of-funnel growth and conversion optimization
• Highly analytical and data-driven, with strong command of funnel metrics and ROI analysis
• Proven ability to lead and mentor high-performing marketing teams in fast-paced environments