Director of Member Marketing

Job Summary

A company is looking for a Director of Member Marketing.

Key Responsibilities

• Own and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivation
• Collaborate with cross-functional teams to develop impactful content and coordinate campaign delivery
• Define, track, and optimize KPIs while leveraging data insights for ongoing campaign improvement

Required Qualifications

• 7+ years in member marketing or enrollment/growth marketing
• 4+ years of experience managing a member marketing team
• Proven ability to drive member growth and retention through digital platforms
• Experience in digital health, wellness, or chronic care models
• Bachelor's degree in marketing, communications, or a relevant field