Director of Member Marketing

Job Summary

A company is looking for a Director of Member Engagement Marketing.

Key Responsibilities

• Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages
• Develop and evolve omni-channel member campaigns grounded in behavioral science and audience segmentation
• Recruit, develop, and retain a high-performing member marketing team while applying behavioral science principles to enhance engagement

Required Qualifications

• 10+ years of marketing experience in consumer/member-facing lifecycle or engagement marketing roles
• Proven team leadership experience with a focus on developing talent and executional excellence
• Deep expertise in CRM, marketing automation, segmentation, and personalization
• Familiarity with AI-powered marketing tools and a keen interest in emerging technology
• Experience in B2C healthcare, mental health, or employee benefits is strongly preferred