Director of Messaging

Job Summary

A company is looking for a Director of Messaging to oversee and develop its messaging portfolio, including SMS, email newsletters, and emerging platforms.

Key Responsibilities

• Lead the messaging portfolio by creating and implementing strategies across divisions and monitoring performance
• Reimagine the messaging portfolio, focusing on personalization, newsletter offerings, and emerging platforms
• Develop a paid email newsletter strategy and collaborate with cross-functional teams to improve revenue and consumer retention

Required Qualifications

• 8-10+ years of journalism digital or leadership experience
• 5+ years of experience in analytics, preferably content analytics
• Proven experience with storytelling via messaging platforms
• Experience in driving audience and revenue through marketing communications
• Proactive leadership skills with the ability to manage time and prioritize tasks independently