Director of Mobility Marketing

Job Summary

A company is looking for a Director of Mobility Performance Marketing.

Key Responsibilities

• Drive and own the multi-year customer marketing strategy and communications for the North American Mobility segment
• Own the performance marketing strategy focused on the existing customer base, implementing sophisticated segmentation and personalization strategies
• Manage and mentor the marketing team while defining and executing the downstream channel strategy for customer marketing campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 12+ years of progressive experience in Customer Marketing, with deep card portfolio management experience preferred
• Proven track record in developing and executing successful top-down marketing strategies
• Deep expertise in performance marketing, customer segmentation, and lifecycle marketing
• Prior experience managing and mentoring a data-driven or analytical marketing team