Director of New Products GTM

Job Summary

A company is looking for a Director, New Products GTM to lead the launch and scaling of a new product initiative.

Key Responsibilities

• Define and execute the go-to-market strategy for new product offerings
• Drive integrated launch plans and ensure accountability for adoption and business impact
• Build and lead a team to support product scaling and future verticals

Required Qualifications

• 10+ years of experience in a go-to-market or growth strategy role
• Proven track record in building and scaling new growth motions
• Strong understanding of community dynamics and member-driven growth
• Excellent strategic and operational skills with high cross-functional influence
• Comfort with data measurement and experimentation to drive decisions