Director of NPD Marketing

Job Summary

Seeking an experienced Director of NPD Marketing for a 6-week remote contract engagement, this role will manage strategic marketing support for new product development, focusing on positioning, messaging, and creative briefing while collaborating with cross-functional teams.

Key responsibilities

• Develop positioning recommendations for emerging products or new category opportunities
• Create messaging hierarchies and strategic narratives to inform various execution channels
• Conduct competitive landscape reviews to identify differentiation opportunities

Required qualifications

• 8+ years of experience in brand strategy, innovation marketing, or product marketing
• Proven ability to develop positioning frameworks and creative briefs for consumer products
• Strong strategic thinking and ability to synthesize complex inputs into actionable recommendations
• Experience in wellness, CPG, supplements, or consumer health brands preferred
• Prior Director-level or senior consultant experience preferred