Director of Offline Marketing

Job Summary

A company is looking for a Director of Offline Marketing.

Key Responsibilities

• Support offline marketing strategy and execution across various channels including Podcasts, CTV, OTT, OOH, Linear TV, and Direct Mail
• Identify and scale new offline channels and placements to drive growth and brand lift
• Analyze performance data to provide insights and guide future investment strategies

Required Qualifications

• 7+ years of experience in planning and buying linear TV, host-read podcast inventory, OOH, and direct mail
• Demonstrated understanding of measuring upper funnel channels and determining ROI
• Experience with A/B testing methodologies and a results-oriented approach to optimization
• Strong analytical mindset with the ability to use data-driven insights
• Comfortable in a dynamic, entrepreneurial culture emphasizing autonomy and growth