Director of Offline Media

Job Summary

A company is looking for a Director of Offline Media to own, scale, and optimize offline media channels.

Key Responsibilities:

• Develop and execute offline media strategy across various channels including TV, audio, and out-of-home
• Lead campaign planning, buying, optimization, and manage external media partners
• Own measurement frameworks for offline media and collaborate with Analytics and Growth teams

Required Qualifications:

• 8-12+ years of experience in media strategy, planning, and buying
• Deep experience with TV, OTT/CTV, audio, and out-of-home media
• Proven track record of scaling offline media in performance-oriented environments
• Strong experience with measurement, experimentation, and incrementality
• Background in high-growth consumer, app-based, or DTC businesses preferred