Director of Offline Media

Job Summary

Leading the offline media strategy, the full-time Director of Offline Media will manage a significant media budget, optimize acquisition channels, and collaborate with cross-functional teams in a remote environment.

Key responsibilities

• Own and optimize Underdog's offline media strategy across various channels including Linear TV, OTT/CTV, and Radio/Audio
• Identify and scale new acquisition opportunities through innovative media buying and partnerships
• Develop and implement measurement frameworks for offline marketing performance and collaborate on company-wide growth initiatives

Required qualifications

• 10+ years of experience in offline media strategy for a high-growth consumer company
• Deep expertise in media planning and buying across television, streaming, audio, and out-of-home
• Proven track record of managing large media budgets and driving customer acquisition
• Strong analytical skills with experience in attribution and media mix modeling
• Experience leading agency relationships and influencing cross-functional teams