Director of Organic Marketing

Job Summary

Driving the app store optimization strategy for Yahoo's flagship apps, the full-time salaried Director of Organic Marketing (ASO) will manage keyword research, metadata optimization, and A/B testing to enhance organic growth across the Apple App Store and Google Play.

Key responsibilities

• Own and execute ASO strategy for Yahoo's apps, including keyword optimization and ratings management
• Build and maintain a structured A/B testing pipeline to improve store listing conversion rates
• Develop a keyword intelligence system to track competitor positioning and algorithm shifts

Required qualifications

• 8+ years in mobile or digital marketing, with 4+ years in an ASO leadership role
• Hands-on experience with App Store Connect, Google Play Console, and ASO tools like SensorTower
• Strong analytical skills with experience in keyword performance modeling and cohort analysis
• Proven track record of designing and running successful A/B tests for metadata and creative assets
• Understanding of app store ranking algorithms and the impact of app quality metrics on visibility