Director of Owned Media

Job Summary

A company is looking for a Director of Owned Media (Email, SMS, Push & Direct Mail).

Key Responsibilities

• Develop and lead a comprehensive owned media strategy aligned with brand and revenue goals
• Serve as the subject matter expert in email marketing strategy and oversee campaign calendars for cohesive storytelling
• Build and mentor a high-performing owned media team while managing budget allocation across channels

Required Qualifications

• 8-12+ years of experience in lifecycle marketing, CRM, or owned media within the retail industry
• Deep expertise in email marketing strategy and advanced segmentation
• Proven success in driving measurable revenue growth through owned channels
• Experience managing SMS, push notifications, and direct mail in addition to email
• Proficiency with ESPs and CRM platforms such as Salesforce Marketing Cloud or Klaviyo