Director of Paid Acquisition

Job Summary

A company is looking for a Director of Paid Acquisition who will lead profitable subscriber growth and optimize the growth engine.

Key Responsibilities

• Own and execute the paid acquisition strategy to achieve growth targets while enhancing cohort quality
• Integrate AI into campaign optimization and build a data-driven growth engine
• Collaborate with cross-functional teams to optimize the full funnel from acquisition to retention

Required Qualifications

• BS/BA in Business, Marketing, or a related field
• 10+ years of acquisition marketing experience for mobile apps and web
• Deep knowledge of paid acquisition channels and experience with large-scale budgets
• 5+ years of people management experience
• Strong analytical skills and proficiency in analytics platforms