Director of Paid Marketing

Job Summary

As a strategic leader in the Marketing & Communications team, the full-time remote Director of Paid Marketing will build and scale a profitable paid subscriber acquisition program, collaborating with cross-functional teams to drive campaign strategy, budget allocation, and performance measurement.

Key responsibilities

• Lead the development of a break-even model defining profitable cost-per-acquisition metrics
• Plan integrated campaigns to secure buy-in for driving profitable paid subscriber growth
• Design and execute rapid testing cycles to identify and scale successful marketing tactics

Required qualifications

• 10+ years of professional experience, including 4+ years in a senior leadership role focused on app subscription growth
• Deep expertise in marketing channels, integrated campaign planning, and performance measurement
• Proven track record of launching paid app subscription acquisition programs
• Experience in a consumer-facing tech company with a significant user base
• Strong analytical skills with a focus on app economics and data analysis