Director of Paid Marketing

Job Summary

Owning the global paid acquisition strategy, the full-time Director of Paid Marketing will manage budgets across various channels, develop strategies for high-value customer segments, and lead performance marketing teams in a remote environment.

Key responsibilities

• Manage acquisition budgets and optimize investments based on customer acquisition cost and long-term value
• Develop and implement acquisition strategies tailored to Kraken's highest-value customer segments
• Lead and cultivate the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution and agency partnerships

Required qualifications

• 8+ years of experience in multi-channel performance marketing within high-growth consumer technology, fintech, or crypto sectors
• Proven success in managing large-scale acquisition programs across web and mobile platforms
• Deep understanding of acquisition economics, including customer acquisition cost, lifetime value, and cohort analysis
• Experience in managing affiliate, creator, influencer, or KOL partnerships alongside traditional paid channels
• Strong analytical skills with a focus on data-driven decision-making and experimentation