Director of Paid Media

Job Summary

A company is looking for a Director of Paid Media to lead customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry.

Key Responsibilities

• Own end-to-end paid media strategy, focusing on paid social and expansion into additional channels
• Lead a team of analysts in planning, implementing, and optimizing campaign performance across various paid platforms
• Develop and deliver performance insights and recommendations while identifying opportunities to improve paid media processes

Required Qualifications

• 6-10 years of experience in paid media strategy and performance, particularly in Paid Social
• Proven leadership experience with a track record of driving team performance and growth
• Strong analytical mindset with advanced Excel and SQL skills; familiarity with data visualization tools is preferred
• Experience navigating attribution and measurement bias
• Ability to work hands-on in a performance-driven, analytically rigorous environment