Director of Paid Media

Job Summary

A company is looking for a Director of Paid Media to lead and optimize paid media initiatives focused on customer acquisition and revenue growth.

Key Responsibilities

• Develop and execute paid media strategies across various digital platforms to meet business goals
• Manage and mentor the paid media team, ensuring alignment with growth and ROI objectives
• Oversee budget allocation, campaign performance analysis, and collaboration with creative teams

Qualifications

• MBA or Master's Degree in Marketing, Digital Media, Communications, or related field
• Minimum 8 years of experience in paid media, including 3 years in a senior leadership role
• Experience managing large-scale campaigns across Meta, YouTube, programmatic display, and CTV
• Strong analytical skills with experience in paid media KPIs and reporting platforms
• Experience in highly regulated industries such as financial services or mortgage preferred