Director of Paid Media

Job Summary

A company is looking for a Director of Paid to lead and scale customer acquisition and performance marketing efforts across digital and retail channels.

Key Responsibilities

• Define and execute the global growth marketing strategy to drive customer acquisition and revenue growth
• Manage media planning and execution across various paid channels, including social media and retail marketing
• Oversee budget management and performance optimization to ensure a strong return on investment

Required Qualifications

• 8+ years of experience in growth or performance marketing, including 3+ years in a leadership role
• Proven success in managing DTC and omnichannel paid media campaigns for high-growth brands
• Experience in launching marketing efforts in international markets, especially in EMEA
• Track record of scaling affiliate programs with strong ROI
• Familiarity with performance channels such as Meta, Google Ads, and TikTok