Director of Paid Media

Job Summary

Leading the development and implementation of an integrated media strategy, the full-time salaried Director of Paid Media will oversee cross-channel media campaigns, manage media agency relationships, and drive organizational change while working remotely.

Key responsibilities

• Develop and implement a comprehensive media strategy that enhances brand performance across various channels
• Direct the optimization of media campaigns using advanced analytics, audience segmentation, and data-driven strategies
• Collaborate with creative and marketing teams to ensure cohesive messaging and effective campaign execution

Required qualifications

• Bachelor's degree in business, marketing, advertising, or a related field
• 7+ years of experience in paid media strategy with a proven track record in managing large-scale campaigns
• 3+ years of experience leading high-performing media teams
• Demonstrated success in managing multi-million-dollar media budgets across traditional and digital channels
• Deep knowledge of paid, owned, and emerging media channels, including digital and social media