Director of Paid Media

Job Summary

Leading the paid-media strategy for HIP and Neon Canvas, the full-time remote Director of Paid Media will manage Team Leads, unify operational standards, and oversee client retention and growth while driving innovation in ad surfaces and AI enablement.

Key responsibilities

• Set the paid-media strategy and channel mix for HIP and Neon Canvas while ensuring KPI attainment and budget governance
• Drive unified standards, tooling, and ad-ops processes across both brands, managing escalations and strategy for key partners
• Oversee the service line's P&L, org design, and vendor management, while tracking emerging ad formats and leading AI initiatives

Required qualifications

• 2+ years as a Director of Paid Media or equivalent at an agency managing 500+ client accounts
• Direct experience unifying paid media across two brands or logos
• 6+ years in paid media with expertise in Google Ads and Meta, preferably in lead-generation for local service businesses
• 2+ years of experience leading other managers
• Strong analytics, change-management, and commercial literacy skills