Director of Paid Media
Job Summary
Leading the full ad portfolio, the full-time remote Director of Paid Media will manage over $50M in annual ad spend across multiple channels, develop allocation strategies, and drive sustainable customer acquisition while building a high-performing team.
Key responsibilities
- Own and optimize the performance of a $50M+ ad portfolio across Meta, Google/YouTube, Amazon PPC, Walmart, and TikTok Shop
- Develop and implement capital allocation plans based on company revenue targets and contribution margins, ensuring efficient use of resources
- Lead the team in building and executing a geo-holdout and incrementality testing program to accurately measure channel performance
Required qualifications
- Proven experience managing marginal dollar allocation across multiple digital channels as competing inputs
- Expertise in designing and executing geo-holdout and incrementality tests to validate channel effectiveness
- Experience with mixed-media models as a live decision-making tool
- Strong understanding of key metrics such as contribution margin, CAC, LTV, and TACOS
- Demonstrated ability to develop and mentor team members into strategic leaders
Complete Job Description
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