Director of Paid Performance

Job Summary

A company is looking for a Director of Paid Performance.

Key Responsibilities

• Develop and execute paid acquisition strategy across Google and Meta
• Manage channel mix, budget allocation, and performance reporting to executives
• Oversee agency relationships and cross-functional partnerships post-foundation rebuilding

Required Qualifications

• 6 to 8 years of experience in paid media, with at least 4 years in digitally native DTC brands
• Proven management of paid budgets exceeding $4M annually, preferably in subscription or supplement sectors
• Hands-on experience with Google Ads and Meta Ads Manager
• Experience conducting incrementality tests and fluency in modern tracking and attribution methods
• Background in transitioning paid programs between in-house and agency models