Director of Paid Search

Job Summary

Owning the end-to-end consumer SEM program, the full-time remote Director of Paid Search will manage strategy, budget, execution quality, and team leadership for an 8+ figure annual budget across Google Ads, Microsoft Ads, and emerging AI search surfaces.

Key responsibilities

• Set strategy and performance roadmap for the SEM program, ensuring accountability for traffic, leads, revenue, and payback
• Oversee campaign architecture, bidding strategy, and daily account management to maintain high standards and testing velocity
• Drive automation and AI integration into SEM workflows, collaborating with cross-functional teams to enhance overall performance

Required qualifications

• 10+ years in performance/growth marketing with extensive paid search expertise managing large SEM budgets
• Expert-level knowledge of Google Ads and Microsoft Advertising, including advanced campaign types and automation tools
• Experience in high-volume B2C lead generation or e-commerce environments where SEM is a key acquisition channel
• Proven ability to grow paid search volume while optimizing CPL/CPA and ROAS through rigorous testing
• Bachelor's degree or equivalent practical experience