Director of Paid Social Marketing

Job Summary

A company is looking for a Director of Paid Social & Video.

Key Responsibilities

• Develop and execute paid social acquisition strategies for homeowners and service providers across multiple platforms
• Manage full-funnel campaigns, from awareness to conversion, ensuring effective budget allocation and performance tracking
• Build and lead a team as the channel scales, while establishing a structured creative testing system

Required Qualifications

• Proven experience in performance marketing with a focus on unit economics
• Strong analytical skills, with the ability to interpret data and make informed budget decisions
• Experience managing multi-audience and multi-geography campaigns
• Ability to collaborate cross-functionally with teams such as SEO, Product, and Design
• Familiarity with AI tools and their application in marketing strategies