Director of Paid Social Marketing

Job Summary

Owning the paid social acquisition strategy for both homeowners and service providers, the full-time Director of Paid Social Marketing will manage campaigns across Meta, TikTok, and YouTube, ensuring profitable spend while building and leading a team as the channel scales in a fully remote environment.

Key responsibilities

• Develop and execute comprehensive paid social strategies for multiple audiences and service categories
• Manage full-funnel campaigns, from awareness to conversion, while optimizing budget allocation and performance
• Establish a robust creative testing framework to enhance campaign effectiveness and efficiency

Required qualifications

• Proven experience in performance marketing with a focus on paid social channels
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience managing multi-channel campaigns in a two-sided marketplace
• Ability to build and lead a team as the channel grows
• Familiarity with AI tools for optimizing marketing strategies and creative processes