Director of Partner Content Strategy
Job Summary
Leading the development of a comprehensive partner content strategy, the full-time Director of Partner Content Strategy will manage a team of approximately 10, integrating SEO and AI practices while aligning content initiatives across multiple marketing channels for an extensive university partner portfolio in a remote setting.
Key responsibilities
- Lead the evolution of the partner content strategy function, ensuring alignment with broader organizational goals and channel teams
- Integrate SEO, AEO/GEO, and AI search practices into partner content plans and oversee the production of various content formats
- Develop and implement measurement frameworks to optimize partner content performance and ensure continuous alignment with marketing channels
Required qualifications
- 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing
- 4+ years managing people managers and cross-functional content teams
- Experience in a large, multi-stakeholder or multi-brand organization
- Advanced expertise in SEO/AEO/GEO and experience with AI content production tools
- Master's degree in Marketing, Communications, or a related field is preferred
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