Director of Payer Marketing

Job Summary

A company is looking for a Director of Payer Marketing.

Key Responsibilities

• Lead payer market analysis to understand buying centers and competitive landscapes
• Develop clear persona frameworks and build differentiated value propositions for the Payer Platform portfolio
• Partner with various teams to create multichannel campaigns that drive awareness and growth

Required Qualifications

• Bachelor's degree in Marketing or a related field; Master's degree preferred
• 8+ years of healthcare marketing experience, including 5+ years in the health plan/payer industry
• Deep understanding of payer business models and operations
• Experience in building buyer-centric personas and campaigns for B2B audiences
• Proven track record of leading integrated marketing programs that drive measurable results