Director of Payer Marketing
Job Summary
To build and lead a new payer marketing function, the full-time salaried Director of Payer Marketing will set strategy, develop a compelling narrative, and drive commercial outcomes in a remote environment.
Key responsibilities
- Define the payer marketing strategy, including positioning and go-to-market plans
- Establish the payer marketing function from the ground up, including team structure and performance metrics
- Collaborate with cross-functional teams to commercialize new payer solutions and leverage clinical data for marketing initiatives
Required qualifications
- 10+ years of experience in enterprise B2B product marketing, with at least 5 years in a managerial role
- Experience in health plans, value-based care, or complex B2B healthcare environments
- Proven track record of driving commercial outcomes through marketing initiatives
- Ability to create and implement marketing strategies in ambiguous and fast-paced environments
- Experience building marketing functions or processes from scratch
Complete Job Description
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