Director of Performance

Job Summary

A company is looking for a Director of Performance.

Key Responsibilities

• Own the strategy for acquiring new customers and driving revenue through various channels
• Lead a test-driven team to identify significant growth opportunities within existing and new channels
• Build a reliable measurement framework focusing on incrementality and long-term customer value

Qualifications

• Extensive experience in performance marketing management with a proven track record
• Comfortable with data analysis and using tools like Looker to inform strategies
• Experience in developing and managing experiments with a focus on performance metrics
• Proficient with various marketing platforms including Meta, Google, and TikTok