Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing to lead and scale customer acquisition efforts.

Key Responsibilities

• Develop and lead customer acquisition strategy across various channels
• Execute and optimize paid marketing campaigns across multiple platforms
• Design and run A/B tests to improve conversion rates and reduce customer acquisition costs

Required Qualifications

• 8-10+ years of experience in growth or performance marketing, preferably in a SaaS environment
• Strong leadership skills with a proven track record of managing performance marketing teams
• Experience optimizing multi-million dollar marketing budgets across digital channels
• Deep knowledge of performance marketing platforms and analytics tools
• Experience with product-led growth strategies and collaboration with Product teams