Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing to lead and scale performance marketing efforts.

Key Responsibilities

• Optimize performance and ROI by using data to track trends and manage budgets
• Scale SEM and Meta advertising efforts to drive predictable client acquisition
• Enhance data and tech capabilities by partnering with various teams to improve tracking and data capture

Required Qualifications

• 10+ years of relevant work experience in D2C healthcare marketing
• 5+ years of experience leading teams in a player/coach capacity
• Deep expertise in SEM and Meta advertising
• Experience in healthcare marketing and navigating policy restrictions
• Highly analytical with a strong ability to use data for decision-making