Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing.

Key Responsibilities

• Develop and execute a multi-channel marketing plan to drive awareness and engagement
• Manage all paid and organic performance channels to maximize reach and efficiency
• Define KPIs and establish attribution models to measure marketing impact on revenue

Required Qualifications

• 7+ years of B2B performance or demand generation marketing experience, including 2+ years in a leadership role
• Proven success in driving measurable pipeline growth through digital acquisition and lead nurturing
• Expertise with Salesforce CRM, SF Account Engagement, and MarTech solutions
• Advanced analytical skills with experience in campaign reporting and ROI analysis
• Strong understanding of healthcare marketing and the associated audiences