Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing.

Key Responsibilities

• Develop and execute comprehensive paid media strategies to drive B2B trial growth and acquisition
• Manage and optimize six-figure cross-channel budgets to maximize ROI
• Lead media planning processes, including audience targeting and budget allocation

Required Qualifications

• Proven expertise in managing paid media for B2B trial motions
• Experience in both B2C e-commerce and B2B SaaS
• Advanced knowledge of bidding tools and predictive modeling
• Strong understanding of digital advertising platforms like Google Ads and Facebook Ads
• Demonstrated ability to develop strategic media plans that drive business growth