Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing to lead paid media and performance marketing strategy for patient marketing.

Key Responsibilities

• Lead the paid media and performance marketing strategy across the full DTC funnel
• Build and manage a high-performing team and oversee performance and brand paid media programs
• Implement measurement frameworks and report on channel performance to drive scalable growth

Required Qualifications

• 10+ years of related professional experience
• 8+ years owning in-house DTC performance marketing programs with $50M+ annual budgets
• 5+ years managing people, including at least 2+ years managing a team of 3+
• Proven track record of driving growth in user acquisition from paid media DTC channels
• Expertise in marketing measurement approaches such as marketing mix modeling and incrementality testing