Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing.

Key Responsibilities

• Develop and oversee media strategy and plans to meet business objectives
• Manage daily execution and analysis of digital campaigns, ensuring budget allocation aligns with key performance indicators
• Collaborate with teams to optimize website performance and drive increased site traffic through SEO initiatives

Required Qualifications

• Minimum 8 years of experience in Digital Media, including SEO/SEM and demand generation campaigns
• Experience in the health and wellness sector, preferably in a B2C environment
• Strong project management skills and ability to manage agencies and partners
• Proficiency in Google and Meta Ad platforms, as well as Microsoft Excel and Google Sheets
• Ability to synthesize data insights and present findings to cross-functional teams