Director of Performance Marketing

Job Summary

A company is looking for a Director, Performance Marketing.

Key Responsibilities

• Define performance channel strategies, including purpose, audience, and success criteria
• Manage measurement systems and attribution frameworks to ensure accurate performance insights
• Oversee budget management, including spend pacing and financial reviews across markets

Qualifications

• 10+ years of experience in performance marketing with ownership of acquisition outcomes
• Strong strategic thinking regarding channel design and audience segmentation
• Expertise in measurement methodologies such as attribution modeling and LTV analysis
• Proven experience managing large paid media budgets and making data-driven reallocations
• Demonstrated leadership skills with a track record of developing high-performing teams