Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing to lead its paid and digital growth initiatives.

Key Responsibilities

• Own and manage the paid media strategy and budget, optimizing for performance and return on ad spend
• Lead website performance and digital engagement strategies to enhance conversion rates and user experience
• Develop and execute integrated growth campaigns across the customer lifecycle using AI tools and data-driven insights

Required Qualifications

• 8+ years of performance marketing experience, with at least 3 years in a senior leadership role in a B2B SaaS environment
• Deep experience in B2B vertical SaaS marketing and managing pipeline and revenue targets
• Proven expertise in AI-native and agentic search strategies
• Demonstrated success in managing significant budgets for paid media across various platforms
• Strong analytical skills with experience in building attribution models and data-driven decision-making