Director of Performance Marketing

Job Summary

To support rapid growth, the full-time remote Director of Performance Marketing will own the strategy and results for Shopify and TikTok Shop, aiming to scale combined revenue to over $20M within 18 months while managing traffic acquisition, funnel optimization, and customer lifecycle marketing.

Key responsibilities

• Scale Shopify and TikTok Shop to achieve specified revenue and margin targets
• Launch and optimize new marketing funnels and campaigns monthly, focusing on conversion rates and customer lifetime value
• Lead a cross-functional team, ensuring clear ownership and effective execution of ecommerce strategies

Required qualifications

• 5 to 10+ years of experience in DTC ecommerce, particularly with Shopify and paid social
• Proven success in scaling ecommerce brands beyond $20M in revenue
• Expertise in Meta and TikTok Ads, along with experience using Klaviyo and Postscript
• Strong understanding of customer acquisition, conversion optimization, and lifecycle marketing
• Ability to lead a remote team effectively with structured communication and accountability