Director of Performance Marketing

Job Summary

As the Director of Performance Marketing, this full-time remote position will own the strategy and results for scaling Shopify and TikTok Shop, aiming for over $20M in combined revenue within 18 months while managing a cross-functional team and optimizing performance metrics.

Key responsibilities

• Scale Shopify and TikTok Shop to achieve revenue and margin targets while launching new high-converting funnels monthly
• Optimize paid traffic and customer nurture strategies to meet strict ROAS thresholds and drive significant email and SMS contributions to revenue
• Lead a cross-functional ecommerce team, establishing ownership and operational rhythms to ensure high performance and accountability

Required qualifications

• 5 to 10+ years of experience in DTC ecommerce, particularly with Shopify and paid social
• Proven track record of scaling ecommerce brands beyond $20M in revenue
• Expertise in Meta and TikTok Ads, along with hands-on experience with Klaviyo and Postscript
• Strong understanding of funnel optimization, including bundles and upsells
• Ability to lead a remote team effectively while maintaining clear communication and operational excellence