Director of Performance Media

Job Summary

Driving the growth of Shopify and TikTok Shop, the full-time remote Director of Performance Media will own the P&L, develop strategies to scale revenue to over $20M, and lead a cross-functional team to optimize performance and customer engagement.

Key responsibilities

• Scale Shopify and TikTok Shop to achieve $20M+ in combined revenue within 18 months
• Launch one new high-converting bundle-based funnel per month while optimizing traffic and conversion metrics
• Lead lifecycle marketing initiatives to drive customer retention and lifetime value through email and SMS channels

Required qualifications

• 5 to 10+ years of experience in DTC ecommerce, particularly with Shopify and paid social advertising
• Proven track record of scaling ecommerce brands past $20M in revenue
• Deep expertise in Meta and TikTok Ads, along with hands-on experience with Klaviyo and Postscript
• Strong background in revenue and profitability management, including LTV optimization and funnel strategies
• Experience leading remote teams and managing cross-functional projects effectively