Director of Personalization Automation

Job Summary

A company is looking for a Director, Personalization & Automation, Go-to-Market.

Key Responsibilities:

• Develop and execute a marketing automation roadmap in collaboration with product, tech, and marketing teams
• Create go-to-market strategies for new consumer-facing products while balancing commercial opportunities and user experience
• Utilize data and AI tools to enhance user experience and retention rates

Required Qualifications:

• 12+ years of experience in a Go-to-Market, Strategy & Operations, or Automation role
• Relevant experience and/or relevant college degree
• Proficiency in SQL and Microsoft Excel or Google Sheets
• Experience in gaming or consumer-facing apps
• Entrepreneurial spirit and a self-starter attitude